
Why motion design is your brand's secret weapon
Think logo animations, slick explainer videos, and animated social content.
MiniBrands have become a crowd favourite here at Grant. The intensity of creating a visual identity in two days is extremely satisfying, and truth be told it’s a great way to hone our skills – a win-win, some would say. So, when Begonia Bakehouse approached us for a MiniBrand, we were, in a word: delighted. Bread? Pastries? The Beltline? Count. Us. In.
Head baker, owner, and overall person-extraordinaire, Elizabeth, opened Begonia Bakehouse in the Beltline in March of 2023, and has been absolutely soaring ever since. The bakery has quickly become a neighbourhood favourite and whips up delectable treats like classic French pastries, sandwiches, sourdough and more. Their instagram feed is littered with mouth-watering content that’ll have you sprinting there in 2.0 seconds – or maybe a little bit longer than that, take your time.
Elizabeth had all of the brand assets she needed to hit the ground running from day one: A handful of logo variations, colour palette, typeface hierarchy, and with the add-on of illustration, Begonia Bakehouse was good to go! We completed the brand identity & had it all packaged up within two working days. A fun fact that you may be surprised to hear, is that during our MiniBrands, only two of our team members work on the project. Yep, you heard that right - TWO! So two people, two days and a whole lot of collaboration between us and the client and you get a stellar brand starter kit for your new business.
Make sure to visit Begonia in the Beltline at 1502 14 St SW (get directions).
Learn more about Brand Sprints here!
Think logo animations, slick explainer videos, and animated social content.
Motion sounds fancy. Maybe even expensive. But it doesn't have to be!
Too many opinions water down your brand. Here's how to give better feedback.
2025 brand insights by someone who treats salesy copy like a contagious rash.