If you’re a founder, brand-builder, or someone hell-bent on not blending into the beige soup of the internet, you should be thinking about motion design.

Sooo, what is motion design, anyway? Think logo animations, slick explainer videos, and animated social content.

Now, let’s talk about what that does for your brand.

1. Motion creates experiences

We live in a hyper-scroll era. People interact with 100 brands before lunch. Motion gives you that split-second hook, whether it’s an animated logo sting on your website or a snappy ad on Instagram. Instead of just seeing your brand, they’re experiencing it.

According to Medium, 42.5% of marketers see a boost in likes, shares, and comments when they add some movement to their marketing. And yeah, people DO judge books by their covers… and social, packaging, and websites. So make that first impression count.

2. It makes your message easier to get

We’re wired for narrative. Studies show that 92% of consumers prefer content that tells a story (Forbes). Reading is great (we love a well-crafted sentence). But watching? Effortless. Blame TikTok. Use both, and use them well. A quick 10-second motion piece that shows what your product does? That’s gold. Motion design simplifies complex ideas and helps share your message faster, smoother, and with more style.

3. It builds your brand’s personality

Consistency is huge when building trust. If your packaging, website, and socials all use the same design language, you’re already ahead. But when you weave in motion that matches your brand tone: whether it’s playful, bold, luxurious, or friendly, you start creating experiences. And people remember how a brand makes them feel.

4. It future-proofs your visuals

Let’s be honest: the web isn’t static anymore. From TikTok to dynamic websites, users expect movement. If your brand can’t play in that space, it’ll start to feel dated. Fast. Motion design makes sure your brand can flex across modern platforms and look dayum good doing it.

5. It helps transcend language and culture

Movement speaks louder than words. Where words and static visuals can get lost in translation, movement can tap into something more universal. It’s primal. Emotional. Instinctive. That’s why a beautifully animated brand sequence can connect faster and more deeply.

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Proof it works? Thought you'd never ask!

Here are some rad brands using motion design in smart, subtle ways:

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Phil’s Finest uses animated type and scroll-triggered movement to add flavour to their storytelling. Explore more here.

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Realm adds just a hint of personality with a blinking "R" animation in the Ready to Get Started section. See it in action here!

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Fork & Good sneaks in a playful animation when you hover over the fork in the corner. Try it here!

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These moments aren’t loud, but they create energy, build brand personality, and make things feel just a bit more intentional. If you're ready to bring your brand to life hit us up! Let’s make it move.