Good things can come in speedy packages.
You need purposeful design to get your brand noticed by the right people, but you're not ready for (or don't need) a full multi-month process at this stage in your business. Enter: the Brand Sprint.
In just 5 days, you'll be equipped with:
Wordmark Logo
Brandmark Logo
Website (Starter)
Typography Hierarchy
Graphics and/or Illustrations
Colour Palette
Brand Guidelines
Slidedeck Template
Social Profiles & Cover Photos
● Impress investors and raise capital
A cohesive and visually appealing brand is crucial for capturing the attention of investors and stakeholders. The Brand Sprint isn't just about aesthetics; it's about crafting a compelling narrative that resonates with investors – because that’s where the magic really happens. With carefully crafted brand elements, you'll not only look the part but also convey a clear and compelling vision for your business.
● Launch quickly and confidently
With the Brand Sprint, you'll hit the ground running with a polished brand identity, allowing you to enter the market swiftly without spending 6 months+ on building out something more robust. By condensing the branding process into just seven days, you'll be equipped with everything you need to make a strong first impression and start engaging with your audience immediately – because you don’t need to wait to make good things happen.
● Look professional off-the-bat
In today's competitive landscape, projecting a professional image from the outset is essential for gaining trust and standing out. We provide you with all the essential branding elements so that you can present a polished and cohesive brand identity right from the start. We take care of the looks so you can take care of the books (and other important things).
● Reduce upfront branding costs
Traditional branding packages often come with hefty price tags that can be pretty prohibitive for start-ups and early-stage businesses. This condensed package provides all the essential assets at a fraction of the cost, allowing you to allocate your resources more efficiently and invest in other areas critical for your business's growth and success. By minimizing upfront costs, you can focus on building your brand and being a badass without breaking the bank.
How do we get there?
● Pre-Work
Prior to the start of the week, we’ll send over some questions that will help us dig a little deeper into you and your business. This helps our team understand your needs and build the framework of your visual identity and craft a narrative that authentically represents your brand ethos.
● Design Days
We’ll start the week with a kick-off meeting to address any Qs we (or you!) may have; then from there, we’ll dive in head first into our design process – here’s a detailed look at how that works:
Day 1
Starting with a bright n’ early kick-off call, we’ll hash out any lingering questions and give you a rundown of the week ahead. We’ll then create 2-3 moodboards and get your choice by early afternoon. After that, we’re onto concept development for the rest of the day.
Day 2
Day 2 is pretty lax for you and full for us – just how we like it. We’ll be fleshing out brand concepts, assembling your Brand Presentation, and digging into tagline ideas and your Brand Statement. Expect a fair bit of radio silence on this day.
Day 3
This is where everything starts to take shape. We’ll present our concepts, you’ll choose your favourite, we’ll make any necessary tweaks and then – voila! Your brand is born! We’ll then get started on your remaining assets and get everything ready to be translated to web.
Day 4
We’ll start this with yet another early morning call to chat all things web. Once all of our Qs have been addressed, we’ll get right into building out your website, which will take up the rest of the day.
Day 5
We’ll send a website preview, you’ll provide feedback, we’ll make the tweaks and then, yet again – voila! Your site is born! We’ll launch and we’ll celebrate. Easy!
● Delivery & Extra Support
This is when you can get your eager little mitts on everything! We’ll send you all of your deliverables so that you can start shouting from the rooftops about your brand and hit the ground running, nay, SPRINTING.
Is a Brand Sprint right for me?
● Brand Sprints
5-day streamlined projects focusing on the essentials, and an exciting way to harness agency-level creative over a much shorter period.
- Total process is 5 business days
- Investment starting at $13.5k
- A modified Discovery Workshop is completed by you in advance
- We need consistent access to you over a short amount of time (up to 5 meetings and 3 feedback periods within the Sprint period)
- No formal revisions are included to ensure quick turnaround times — trusting us and liking our style is key in this process!
- Allows for speed and ease in the branding process
- Includes a Sprint Brand Guide with logo, colour, and typography
Good for you if: you’re ready to pull the trigger and open to new, creative ideas making it past the finish line.
● Full Brand Identity Process
For brands that require a fully strategic approach with a completely built-out brand and identity, our deeper process is the right choice.
- 2-3 month process
- Investment starting at $20k
- Begins with a one-on-one Brand Discovery Workshop with our team
- Intermittent meetings throughout the process
- Includes up to two revisions, allowing for much more time for reflection and perfecting
- Allows for research, insights, competitor analysis, and positioning
- Includes a comprehensive Brand Guide with usage examples and Strategy findings
Good for you if: you like to have a decent amount of input and time to consider how visual and brand concepts are feeling.
Explore recent Brand Sprints
Brand Sprint FAQs
Are Brand Sprints right for me?
Not everyone needs a full brand identity right from the get-go. In fact, we discourage it more than you'd think. Yep, you read that right. The Brand Sprint is a five day process that isn't for everyone — but they are for…
Early phase idea validation
If you’re still in the validation phase of your business (ie: there’s no demand for your product/service yet), this could be the right move for you. When you’ve got a solid client base or sales trajectory, we can build out the other parts of your brand as you grow.
Businesses whose sales aren't brand-dependant
Some businesses need a full brand identity right away to attract customers, but if that's not your business, this might be for you. For example, if your brand is competing on shelves in a highly saturated space like CPG, you'll need thoughtful strategy and insights to inform your positioning and design. For something like this, we would recommend a full brand process.
We can help diagnose which path is best for your business. Reach out, and let's chat.
Businesses seeking investment
You need something professional to share with investors, but your business model isn’t fully ironed out, you don’t have any sales, and you need something compelling that will give you the confidence to pitch and win over that perfect investor.
Busy entrepreneurs with limited time
If you’re in the throngs of business ownership with new opportunities on the way, the Brand Sprint could be the refresh you need to support next-level growth. While this 5-day process requires decent availability on your end, some of our clients find it easier to dedicate themselves over this short period rather than a multi-month process.
What if I need more than what's included in a standard Brand Sprint?
Sometimes our clients need just a little bit more than what our base Sprint projects offer. There are many additional deliverables we can add-on to your Sprint project (either during the Sprint or after depending on how much time we need!), including everything listed below:
- Iconography
- Illustrations
- Animations
- Presentaton Templates
- Business cards
- Brochures
- Packaging
- Signage
- Merch
- Squarespace website
- Shopify website
- Webflow website
Can the scope of what’s included in the Brand Sprint be flexible?
Definitely! We can modify and change as needed, so we’ll customize this based on what your business needs right now. Not every business is the same, and because a lot of the folks we work with are at different stages, each solution we suggest is slightly different.
Do brand sprints happen online or in person?
Online! The Brand Sprint process is 100% digital, which allows us to work quickly and efficiently (wherever you’re at).
Do the 5 days have to be consecutive?
Yes! We need to capitalize on the momentum that happens when we focus solely on your project during this time. That being said, our team has a 4-day work week (we are out of the office on Fridays), so your five days will bleed into a second week.
What does a brand sprint day look like?
Check out our full breakdown above, but in general, there are periods of concepting and design followed by short, scheduled meetings and feedback periods during which you can choose between options.
Do the brand sprint workshops take all day?
Our kick-off meeting is short and sweet! You’ll provide pre-work in advance that our team will have a few days to digest, and then we’ll take 45 minutes—1 hour on Day One to debrief the pre-work with you and dig into anything else that we need to have clarity on before we get started.
What is needed from me during a brand sprint?
We’d recommend blocking off your calendar (mostly) during the Brand Sprint time. You’ll have a relatively short amount of time to give feedback and make choices between deliverables, so we always recommend choosing a timeline where you can be pretty present. You won’t be needed all day, every day!
How much do brand sprints cost?
Brand Sprints are a fraction of the cost and timeline of full Brand Identity projects. Depending on your business, we have a few different Brand Sprint packages, but generally, they start at around $13.5K.
What design assets are included in the brand sprint?
The main focus of our efforts is on your Brand Identity assets (logo, typefaces, colours, etc), but we do include some editable templates and a one-page website design (on Squarespace or Shopify) so that you have an executed brand out in the world that we can build on later.
Is a website included in the visual identity brand sprint?
Yes! A 1-page website is included (on Squarespace or Shopify).
Where can brand sprints be run?
Anywhere! Because this is a fully digital process, we can work with you no matter where you are, whether it’s in Vancouver, San Francisco, Bali, or beyond.
What if I don’t have a brand name?
We love naming businesses! We can add on a Naming Workshop to your package, which takes about two weeks.
Ready to Sprint? So are we.
Unless we’re talking actual running…
We’d love to chat and see if you’re a good fit for our Brand Sprints. Get in touch and we'll go from there!
Not ready to sprint but want to know more?
We send out insights, tips, and the occasional quip monthly when you sign up right here.
