While their mission has always been forward thinking, the magazine’s look was decidedly stuck in the past, and didn’t reflect the depth or warmth of the work being done inside. So, we stepped in. Not with a sledgehammer, but with a tuning fork.

Our goal was to craft a brand that felt warm, bold, and real. Not a TED Talk. Not a glossy fashion mag. Something that could sit confidently on a coffee table or in a barbershop. Design-savvy, but still inviting that could meet men where they are, whether they’ve been in the conversation for years or are just starting to lean in.

Voice Male’s new identity is grounded in vintage-modern typefaces that balance strength with soul. For colours, we landed on a bold yet approachable palette that’s masculine-adjacent without flexing too hard with warm, rich tones that feel modern without leaning too trendy. The photography direction embraces candid, flash-lit moments that reflect real life, while hand-drawn illustrations introduce a personal, imperfect touch that softens the boldness brought in through the core brand elements.

Every decision was made with the intention to create a safe space for men to explore the stuff they were taught to ignore. To build a brand that doesn’t feel like it’s preaching from a mountaintop, but instead pulling out a chair and saying, “hey man, let’s talk.”

What emerged is an identity that feels like a heartfelt conversation: relatable, intentional, and unafraid to go deep. A rebrand that looks sharp, feels human, and makes space for the kind of masculinity that’s ready to evolve—and ultimately reflects Voice Male’s activist roots while welcoming a new generation into the fold.